Sunday, March 29, 2009

Traffic generation is something that you have to do right...

...in order to get a good response rate. You can receive a lot of
traffic but unless you have a way to find out who is interested
It is largely wasted.

You have probably seen this many times already and if you
are like most you have probably ignored it. For this reason
I am going to repeat it. If you already have your follow up
system in place then you are on the right track. You only
need to have patience and perseverance and it will pay off.

First you really need to have your own list that you have built up
through your own efforts. To do this you need (1) an autoresponder
service (2) a capture page that describes the product that you are
trying to sell. (3) place the capture form for your autoresponder
on that capture page. Don't tell them everything on the capture page.
The capture page should only peak their interest enough to want to
fill out the form to find out more. (4) Make sure you use a redirect
that will send them to the page with more info about the product.

The main product page should also be the one with the payment
processor on it. Only after collecting their information should you
send them to this payment page.

Seldom do you make a sale on the first view. You must have a way
to follow up with those who were interested in your product. For most it
will be the first time they ever see your product and with out a follow
up system you will have lost a valuable lead.

In most cases traffic generation is not the problem.
It is the follow up system that most people don't have
that is the problem.

Most advertising campaigns to around 100,000 will generate about
600 open emails of those only 20 to 40 will actually click on your
link. If you have a capture page you may get as many as few as 3 or
as many as 15 signup's depending on their receptiveness to your sales
message on the capture page. That is also why you need a source of
qualified leads like I get from www.ATicketToWealth.com

If you don't have a capture page you will never have a way to
follow up with these people to make your sale. You can often make a
sale to as little as 15 people from a follow up system with in a
thirty day period versus 1 sale using a campaign to 100,000 leads
during the same 30 day period using the same leads.

Using a follow up system you have a means to have your people
get to know you and gain their trust. Selling to leads is much
more difficult because you don't have their trust and in most
cases they don't know how you got their address in the first place.

Thus...

Building your own list should be first and foremost. You will make
many more sales to your own list than you will ever make to a
partner list or even to a very good list of leads from any supplier.

Larry Potter
www.ATicketToWealth.com

http://www.youtube.com/watch?v=ObVVfulxlBk

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