Test Alternative Headlines

Make no mistake... your headline is the MOST important element on your website and in your emails! The stronger your headline, the greater your chances that a new visitor will stick around on your site long enough to buy something or open your email. A good headline should GRAB your visitors' attention, tell them -- in less than 10 seconds -- what the main benefits of your site are, what makes you better than your competition, and encourage them to read further, to find out more about what you've got to offer. That's a LOT of work for one single headline to do, so understandably, it can take a while to find one that accomplishes those goals effectively... and all at the same time! So be sure you're constantly testing new headlines, even if you already feel like your current headline is performing for you. You may surprise yourself and find one that improves sales even MORE. But don't just test the content of your headline... Bear in mind that the Internet is a visual medium, and the way a headline looks can also have an impact on its success. So be sure to test other elements, like color, and for visual interest, consider bolding, highlighting, or italicizing the most important words. Larry Potter www.ATicketToWealth.com