Too often entrepreneurs, struggling to survive, send emails and direct mail pieces simply to promote their products. Now, promoting your products is great. But you need to do a lot more than that with your marketing.
Your marketing messages should be positioning you as a respected authority in your industry.
Be sure to include testimonials, endorsements, and awards your company has won, along with your sales message. Of all the small businesses I've worked with, there's no doubt that the most successful ones have established themselves as experts.
Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com
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