Showing posts with label leads. Show all posts
Showing posts with label leads. Show all posts

Sunday, March 29, 2009

Traffic generation is something that you have to do right...

...in order to get a good response rate. You can receive a lot of
traffic but unless you have a way to find out who is interested
It is largely wasted.

You have probably seen this many times already and if you
are like most you have probably ignored it. For this reason
I am going to repeat it. If you already have your follow up
system in place then you are on the right track. You only
need to have patience and perseverance and it will pay off.

First you really need to have your own list that you have built up
through your own efforts. To do this you need (1) an autoresponder
service (2) a capture page that describes the product that you are
trying to sell. (3) place the capture form for your autoresponder
on that capture page. Don't tell them everything on the capture page.
The capture page should only peak their interest enough to want to
fill out the form to find out more. (4) Make sure you use a redirect
that will send them to the page with more info about the product.

The main product page should also be the one with the payment
processor on it. Only after collecting their information should you
send them to this payment page.

Seldom do you make a sale on the first view. You must have a way
to follow up with those who were interested in your product. For most it
will be the first time they ever see your product and with out a follow
up system you will have lost a valuable lead.

In most cases traffic generation is not the problem.
It is the follow up system that most people don't have
that is the problem.

Most advertising campaigns to around 100,000 will generate about
600 open emails of those only 20 to 40 will actually click on your
link. If you have a capture page you may get as many as few as 3 or
as many as 15 signup's depending on their receptiveness to your sales
message on the capture page. That is also why you need a source of
qualified leads like I get from www.ATicketToWealth.com

If you don't have a capture page you will never have a way to
follow up with these people to make your sale. You can often make a
sale to as little as 15 people from a follow up system with in a
thirty day period versus 1 sale using a campaign to 100,000 leads
during the same 30 day period using the same leads.

Using a follow up system you have a means to have your people
get to know you and gain their trust. Selling to leads is much
more difficult because you don't have their trust and in most
cases they don't know how you got their address in the first place.

Thus...

Building your own list should be first and foremost. You will make
many more sales to your own list than you will ever make to a
partner list or even to a very good list of leads from any supplier.

Larry Potter
www.ATicketToWealth.com

http://www.youtube.com/watch?v=ObVVfulxlBk

Friday, March 27, 2009

"Why isn't anyone joining my business?"

Most tend to think no one is willing to pay, but if you put the right offer in a person's face, they'll buy over and over again.

It's got far less to do with your company itself and MUCH more to do with how you"sell" it.

Today you'll learn the QVC secret to recruiting . . .

The thing about QVC is, they entertain, make it super easy to buy, they sell visually,with MASSIVE leverage (ever seen those counters on QVCs limited products climb like crazy?), AND all at the same time.

In our world, it's not so much about the company or the opportunity it's more about asking "How can I entertain, sell, leverage, and do it visually with a personal touch.

There is NO more powerful nor simple way to recruit in mass than what I'm about to tell you here.

First, think about your prospects. They are itching to buy something, waiting for someone to give them the opportunity, IF you're doing your lead generation the right way. For your prospects it's a money making opportunity that they've got the itch for. How do you let them in QVC style?

Well, you've got to have personality (yours will do fine) and you've got use a medium where your prospects can really get a good feeling that they know you. You've got to entertain visually.

We're geared to watch stuff, so a simple "show and tell" style is just fine - you'll entertain.

You've got to use leverage, QVC has a TV channel, you're about to learn how to create your own, but you've also got to use psychological leverage like the little counter on limited home QVC offerings. I suggest you check out the simple little book called "Yes".

You've got to sell and inform, this is the one that trips people up, but it's easy. The best way to sell and inform at the same time is to use stories that move your prospects where you want them to go.

So on that last one, let me give you an example . . . Let's say you want to "sell" your prospects on the idea of why they don't want to choose the wrong business, how do you do that? Simple. Tell them a horror story from your past when you joined the wrong business. The power here is, you don't even need to really need to spell out why choosing the wrong business is bad. You tell the story, your audience naturally identifies with you and then thinks to themselves, "Yeah I've been there, what's a good business?"

What do you do here? Move on to a story that explains what a good business is. It's subliminal, you're transferring meaning without right out saying it. So, in other words, all you need to sell and inform are your past stories and an outline.

So how do we bring all this together? A webinar! What's a webinar? It's a video conference where your audience can login and watch your screen. It passes all the tests. 10 people, 20 people, 2000 people. It's still just you delivering one message. That's levearage. It's visual. It allows you to display your personality naturally, and it lets you sell and inform yourself.

Now all you need is a game plan. Let's start at the beginning . . . First you need leads.

As you generate leads and email them, why not once a week hold a webinar for them to attend?

Topics? Here's a couple simple ones: "How To Choose The Right Business" or "How To Avoid Online Scams" Now what do you talk the them about? Let's use choosing the right business as your template. First, we want to inform and entertain about why choosing the "wrong business" is full of heartache and pain - use a simple story from your past. Next, we want to talk about why it's tough to grow a business online. Use a story about all the things you tried to do to grow your business that didn't work.

Now that your audience is starting to feel like things are tough, they'll always have a feeling "There's got to be way that works".

What do you do when this feeling hits them? Talk them about what things you considered when you where choosing a business, again a story. Maybe now you remind them that just a business isn't enough, you've got to know how to market that business too. You go it! Storytime.

Tell a story about a special sponsor or mentor that helped you get your marketing down to the point where you were seeing the first little success. (Here's why: You're aim is to recruit right? So to talk about the help of a mentor will naturally insert the idea in the minds of your prospects that they need the right business, right marketing, AND the right person to succeed - and at the end that person is you!)

Now, I could go on about this stuff, but here's all you need to do at this point: Ask yourself a question "What would fulfill my prospects wildest dreams?" List this stuff out. Put in story form as to why it's so important. Tell that story, and . . . And the end of it, open the doors for limited enrollment.

Congratulations! You've just recruited QVC style! The great thing about this is they will be excited as heck when they join you.

Give it a shot and see what happens. I know you'll be pleasantly surprised.

Larry Potter
www.ATicketToWealth.com
http://www.youtube.com/watch?v=ObVVfulxlBk

Saturday, March 7, 2009

The Ants Have It Right


You've heard of worker ants, who dig tunnels... collectors, who go out in search of food... and the queen, of course, who rules the colony. But an anthill is a big place, and there are a lot more jobs to do.


Here are a few you've probably never heard of:


Garbage removers, who take "trash" out of the nest


Morticians, who remove dead ants


Explorers, who count their steps to figure out the way back home


Internet marketers, who work on building the list and executing product launches


Farmers, who herd and "milk" other bugs and cultivate fungus for food


(Okay. Just kidding about the Internet marketers. But the rest is true.)


(Source: The New York Review of Books)



Larry Potter----> http://tinyurl.com/b8h4qw

Friday, March 6, 2009

WHEN THE SUN COMES UP, YOU BETTER BE RUNNING

Every morning in Africa a gazelle wakes up, It knows it better run faster than the faster lionor it will be killed. Every morning a lion wakes up. It knows it betterrun faster than the slowest gazelle or it will starveto death. It doesn't matter whether you are a lion or a gazelle.

The moral: WHEN THE SUN COMES UP, YOU BETTER BE RUNNING.

Yes, part of life is about surviving tough times, times of crisis. And not just economic turmoil or the loss ofone's job. I'm talking about natural disasters, accidents and so on.

One of the ways non-survivor's operate is a recipe for disaster. It can be found in their self-talk.

Here's how it goes: Whenever a disaster strikes, they sit or stand around and repeat, "I can't believe this is happening. I can't believe what just happened. I can'tbelieve it. I can't believe it."

"I CAN'T" is NOT survival self-talk. It cannot and will not get you out of trouble - no matter how big or how small.

"I can't believe I got fired. I can't believe I don't have a job. I can't believe no one will give me a job." All of these 'I CAN'T' statements lead to nothing but more frustration.

"I can't believe our house is on fire," won't help. "I can't believe I just got in an accident," doesn't help. "I can't believe I got sick," is ineffective. The self-talk of survivors is more like the surviving gazelle and lion.

You get up, you acknowledge the situation, and you,metaphorically speaking, start running. You don't sit around and complain. Instead, you say,"This isn't good. I better hustle. I better move and NOW."

You ask yourself questions, "How can I survive this?" And you act upon what comes to mind.

You ask for divine guidance and help. Don't laugh. Faith in a Higher Power was ranked as the #1 key to survival by those who study this subject.

Belief and faith do NOT include the words, "I CAN't." They do include, "I CAN AND I WILL."

Are you telling yourself you cannot succeed because you do not have enough leads for your Home Seller Assist business? Then do something about it and do it now! Just Tap Here

Larry Potter
www.ATicketToWealth.com

Tuesday, March 3, 2009

The Success of Humility

The greater your expertise, the more likely it is that you are
going to unintentionally rub people the wrong way by coming across
as arrogant and insensitive.

The good news is there's an easy way to prevent this misconception.

Mention your homework.

When you talk with potential customers or prospects you might begin
by mentioning the homework you have done on the real estate market.
You might also use the mortgage market, the economy, the employment
of the area, the crime in the area, the foreclosure situation in the
area, etc.

Don't use all of them maybe just one or two when appropriate.

It's an opportunity to let them know that you are truly interested
and a powerful way to confirm that you are knowledgeable without
coming across as one who brags.

Here's one that I often use; Imagine as you are talking to the seller
for the first time and you ask the question, "does the house next door
to the property have a pool?" You casually mention this as you are
browsing on Google Maps the property address. Do you know what kind of
an impact you have on that seller? They think, "wow, this investor really
knows his business!"

Confirm your understanding.

You may be a great listener, but are you perceived as such? Being
regarded as a poor listener is a surefire way to kill a deal or shorten
your career as an investor or Home Seller Assist leader.

By using a little humility, this is easy to correct. Here's the key:
Simply repeat your understanding of their needs with the phrase "Let
me make sure I've got this straight."

If your ego were running your life, you'd never say that.

Ask permission to present.

You've probably heard the expression that people don't like to be sold to,
but they love to buy. That means that before you present the benefits of
your product or services, remember to ask permission.

Ask permission to present with "Based upon what you've told me, I do have
some thoughts. Would you like to hear a couple of options that I think would
fit for you?" Once the other person agrees, they'll feel less like they are
being forced, and more like they are being helped.

Use some of these ideas and methods when you are on that first phone call or
when you call the sellers back to give them their prices and options.

You will soon realize the success of humility.

Keep on marketing, it’s going to work!

Larry Potter
847-872-4047
www.ATicketToWealth.com

Tuesday, February 24, 2009

Psychology Of Recruiting‏

A lot of people ask the following question: "Can you just show me a simple step by step system to grow my business that doesn't cost me a lot?"

It's a good question, but I'm revealing this to you today not to answer it, but to dig beneath it and use it to help you recruit more people into your Home Seller Assist business.

So think about that question for a second. What does it say to you?

What it shows me is that many people are willing to work if they have a game plan. They just want to know "How".

More than your company's products or services, more than how great your comp plan is . . .

Most of your prospects simple want to know how you can help them quit their job, or supplement their social security income.

They want it to be simple, and they want action steps. If I've learned anything about marketing it's listen to your market and then give them what they want.

Be the provider of that and recruiting will never be a problem again.

Attend the live webcast Mon-Wed at 8pm Eastern, register now

Then take "The Tour" and see what awaits you.....