To encourage repeat business, you should constantly remind and re-educate your customers about what you do for them. Don't make the mistake of thinking they are watching everything you do and appreciating all the improvements and additions you are creating.
If, for example, you buy a top-line BMW, you should receive something from your dealer every month, pointing out how your relationship with BMW can further enhance your life. One effort might be a small brochure that offers a free video course on how to better use the entertainment system. Another might be a booklet that tells you how to brake safely using BMW's patented braking system.
To do a good job re-educating your customers, you must talk about genuine benefits - which means you must provide them. Make your products better, and then tell your customers why they are better and how to use them.
Larry
Complete Funding/Financing for Short Sales and REOs
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment