Marketing With Just One Channel?

Some business owners and marketers think that one channel of marketing (maybe direct mail, TV ads, or joint ventures) is all they need.

"I just have a little retail store. I'm not a big company," they say. Or, "I reach my customers with the Yellow Pages just fine."

But any business can multiply its profits by using a multi-channel marketing strategy to reach their customers.

For example, the owner of a local cigar shop is already using joint ventures, event marketing, TV and radio advertising, print ads, and direct mail. Hiss coordinated, multi-channel approach has increased the number of customers that come to his shop, the frequency of their purchases, and the amount they spend during each visit.

He is doing very well. But he could do even better testing telemarketing and e-mail marketing, as well as search engine optimization for the his website and pay-per-click ads. If hevtests these additional channels, he will surely find at least one more that will work to his market.

You, too, could amp your Home Seller Assist sales by reaching out to your customers via multiple channels. Keep in mind that not every marketing channel works for every business. That's where testing and tracking comes in. If one channel isn't generating enough sales to justify the time and money spent on it, forget about it... and move on to the next channel.