Catching people at the right time and getting through spam filters is an ever-changing hurdle that us marketing people have to face.
If I can make a recommendation, try sending out "time-sensitive" info a bit earlier and then follow it up with a reminder and, if applicable, another reminder.
When doing this, however, watch unsubscribe rates and make sure you are sending this only to people who have not opened the email yet (non-responders).
If you notice the unsubscribe rate increasing back off to 2 or 3 emails for each promotion. Try this when working the Home Seller Assist program created by John Alexander and also known as We Provide The Cash. The compensation plan is outlined in a video at
http://homesellerassist.synthasite.com
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