Tuesday, January 27, 2009

3 "starving crowd" markets...

... that have an especially consistent and unending demand for information.

Starving Crowd Market #1: Hobbyists

Hobbyists read about antique collecting or quilting not because they have to, but because they want to.

Those who are heavily "into" their hobby, whether that hobby is calligraphy or macrame, can't get enough of it. In these niches, a lot of competition is a good sign, not a negative sign... for two reasons.

First, it proves the niche is viable. If others are making money by selling information to this market, you can too.

Second, you can make joint venture deals with those other marketers to sell your products to their lists, and vice versa.

Starving Crowd Market #2: Business Opportunity Seekers

There is an insatiable appetite for information on how to make money in your spare time, start a home-based business like the Home Seller Assist program created by John Alexander, change careers, or earn a living without a job.

I believe business opportunity seekers can be divided into two groups.

The first group is doers. Doers are serious about changing their lives, and they actually pursue the course of action you recommend.

The second group is dreamers. Dreamers enjoy learning about small business, yet take no action beyond buying and reading how-to information products.

You can't usually distinguish between these segments of your market, but you really don't have to - because both consume an unending stream of info products.

Starving Crowd Market #3: Moneymaking and Investing

People have a nearly universal desire to make more money and increase their wealth. If you sell information that helps people get greater returns from their investments with less risk... or accumulate a seven-figure net worth... or become financially independent... you will never run out of eager buyers.

Of course, there are other starving-crowd niches for information marketers, including: self-help... relationships... sex... health... beauty... fashion... fitness... and weight loss. But the three above - hobbies, business opportunities, and moneymaking - are by far the largest and most active.

One of the biggest mistakes beginning information marketers make is choosing, as their primary niche, a market that is not a starving crowd.

Reason: Without a starving crowd of buyers, you will always be fighting an uphill battle to peddle your info products. And you will be forever frustrated that your prospects aren't buying your valuable information when you know it's stuff they absolutely should have. That's why We Provide The Cash created by John Alexander is spreading like wildfire across the nation and thousands are tuning in for each webcast on Tues and Wed at 8pm Eastern.

But people don't readily do what they should do - or what you think is good for them. They are much more easily convinced to buy what they already want... rather than what you think they need.

And when you select as your primary niche in information marketing a starving crowd... like hobbyists, business opportunity seekers, or wealth seekers... you can sell your prospects the stuff they want - over and over again.

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