Three Ways to Sell Your Home in a Down Economy

Got the Real Estate blues? Do you believe that things are not working in your favor because of today's economy? Or, is it that you believe you've taken all the right steps to get your home sold and have had no luck with finding a buyer? Well, the information contained in this article may very well help you to overcome the "Real Estate Blues"!

As with any business or service, it's all about the marketing. What do you think all of the big corporations, franchises or department stores do when they want to promote an idea? They brainstorm ways to attract business or customers to their event. Now, you may be saying to yourself, "I knew that". But the big question is HOW...How do they come up with such compelling campaigns to draw in the masses? That's where we will begin.

If you're trying to market a product or service, you have to ask yourself some very tough questions. Such as: "If I were the target audience, what is it about me that they are looking for?"; "If I were the target audience, what would I expect/want to see?" and "If I were the target audience, what would compel me to buy?" We're going to take a closer look at each of these, one at a time.

First, let's look at "if you were the target audience, what is it about you that they are looking for". In other words, what characteristics to you possess that corporations, franchises or department stores want to capitalize on. Here's where introspection comes into play. You have to know what makes you tick; what gets you excited or intrigued, what catches your attention! Are you one that likes the finer things in life? Are you one that like to mix & match to give it your personal touch? What brings you the most fulfillment? Is it having things already laid out for you, requiring little work on your part? Or, do you like the handyman's special? Also, examine your personality type or your social life. All of these "characteristics" can come into play when your objective is to target a particular audience. Think outside of the box and ask yourself, "When it comes to Real Estate and if I were the buyer, what would be my standard for purchasing my next home? What are some of the qualities or "characteristics" a home should possess in order to cause me to buy it".

Second, ask yourself "If I were the target audience, what would I expect/want to see?" What catches your eye? Is it the colors of the ad or the headline used in the advertisement? Maybe, it was their attention to detail or their expertise of that particular item/product that's for sale. If these key factors are important to you, then they're probably important to someone else. Hone in on those concerns, do your research and use them to cater to the needs, wants or desires of your potential buyer.

Lastly, ask yourself "If I were the target audience, what would compel me to buy?" If it's an open floor plan that you have, USE IT in your marketing. If it's having lots of storage space that you like, USE IT in your marketing. If it's upgraded appliances, then USE IT in your marketing. Anything that you believe will draw your optimal buyer "in", USE IT! Whatever you feel captures your interest, then use that to capture your target audience.

If you utilize each of these tactics, then I can guarantee that today's economy will have NO impact your ability to sell Real Estate in a Down Market.

Brought to you by:

J. S. King
Destine 4 Change, LLC
"Real Estate Investors helping others "change" spaces, one house at a time!"
http://www.destine4change.com

Article Source: http://EzineArticles.com/?expert=J._S._King