Tuesday, December 30, 2008

Secrets to Advertising Your Business

So what are the secrets?

1. Have a basic landing page or website
If you do not have a decent looking website these days, you are missing out. It is like your own talking business card and is VERY important if you want to market something as people can view it on their own time. That's why the Home Seller Assist site created by John Alexander is rising so quickly in the rankings.

2. Watch what your competition is doing
Learn about your competition. If they are not successful then by all means do NOT do what they are doing, but if they are, then just do the same thing that they are doing if you can. Now this does not apply to Google Pay Per click because if you simply copy their ad, chances are that you will pay 3 times more than your competition if they know what they are doing. Pay Per Click is one of the hardest things to understand and you actually get penalized for not knowing how to do it right. Comes right out of your wallet!

3. Use Social Networking Sites Correctly
You can really advertise your business and get a lot of exposure using social sites such as this one, but you have to know how to use them correctly and unfortunately 98% of the members have no idea how to. Most people seem to think that blasting your advertisement to every member is the way to go, so they pound through the community posting on all of our pages just talking only about their business and giving their links and how you may get someone once in a while, that method usually just upsets people and they delete your comment and lose a little respect for you.

Learn how to do this correctly and you will see how successful of a method it can be.
John Alexander covered this on our last training call.

4. Read and Comment on Blogs
There are Blogs on the internet now that cover just about any category and topic that you could ever imagine. I have many that I read on a daily basis and in doing so, I have created MANY friends who always end up getting into the discussion about what I do for money and that is when and ONLY then that I even get into that. I don't just go to a Blog and throw out my link trying to sucker people into clicking on it. Would you not rather have people looking at your business who are really interested?

5. Advertise Locally
This is probably one of the most important of the 5 because it is the most effective. It is also the least used and probably has to do with why it is so effective. People seem to think that because their product or opportunity are global in scale that they need to always advertise nationally etc. but that could not be farther from the truth. One can place very cheap ads for the We Provide The Cash program in they free weekly papers in your area.

If you focus on your local market, you do not have as much competition and you will already have a commonality with your prospects because you will be from the same area. It is also better for meeting people locally and getting community exposure for your business which is VERY important!

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