They have an established relationship with the sender.
If email recipients know who their emails are from, they're more likely to open them, with 65% of recipients saying the "From" line is the most compelling reason for them to open their opt-in emails. And 74% of recipients said that if the email was from "a brand I know and trust" they were more likely to respond to it.
The offer is relevant to their needs.
You need to know your target audience and tailor the content of your emails to meet their needs. The most important factor in generating a response is offering a product that they wanted at the time (83%).
To make sure your offers are timely, create separate campaigns for each segment of your audience (e.g., newsletter subscribers and people who have purchased from you before).
The email offers a good price on something they want.
Price is important in most online transactions: offers of free shipping and discounted prices in the subject lines of emails are more likely to compel recipients to open them.
Email is one of your most potent sales generators -- but only if your emails are getting opened.
It's worth your time to build your credibility by offering lots of value in your regular emails, and study your market to understand their wants and needs.
Then, when you send out that promotional email about the Home Seller Assist program created by John Alexander, you know it's something they'll open with no hesitation.
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