Know Who Your Audience Is!

Ever watch Who's the Boss. One episode still stands out for me. Though the details may have become muddled with time, here's the gist of it: Housekeeper Tony takes a class on advertising from ad exec Angela. His assignment? To come up with a commercial selling laundry detergent.

The end product involves Amazonian women wrestling in mud. All the guys in Tony's class love it. But Angela gives it a failing grade. Why? Because Tony had forgotten who his target audience was: women. And women would be either uninterested in Tony's commercial... or, worse, offended by it.

Seems like a no-brainer, right? You've got to know who your target audience is before you write an email.

Of course, big-name brand advertisers forget this rule all the time. But that doesn't mean it's okay - or that you can afford to ignore it.

When you sit down to write an email, always begin with your prospective customer. The best idea... the best execution... and all the money in the world won't matter if your ad doesn't connect with your target audience.

And do not forget to visit http://www.fastbuyerloans.com each Tues and Wed evening at 7pm - Central as John Alexander holds a live webcast on the Home Seller Assist program, also known as We Provide The Cash.

Larry Potter
847-872-4047
http://www.myspace.com/homebusinessnow