Saturday, September 27, 2008

Break through the clutter by...


...and get more buisiness by taking these three steps:

1. Catch their attention.

If you use an e-mail to get to the decision-maker you're trying to reach, your attention-getter will be your headline. If you intend to contact him in person, it will be the first sentence you say. Whatever method you use, you must have a powerful grabber that will make him want to take action and use the Home Seller Assist program.

Example: "The Home Seller Assist program will enlarge your bank account."

2. Show them how to promote your product.

Don't just write a couple of paragraphs saying that HSA is sure to sell like hotcakes. You need to convince the decision-maker that it can be marketed effectively.

Show him exactly how to do it. Create some promotional literature for the product, including sample ads, Web pages, and/or e-mail copy like I provide you. Give him a marketing plan that they can put into action and quickly start seeing profits pour in.

3. Have the actual program in your possession. (join now)

A young man I know had a great idea for a breakthrough technology for computer games. The executive he met with loved it. Then he said, "Let me try it out and see how it works."

The deal soured when my friend admitted that all he had was a computer program that illustrated how it could be done.

If you don't actually have the product, the best you can hope for is that your prospect will ask you to get in touch with him when you do. But that's a long way from making a deal. If you expect to close a deal on the spot, you need to have the goods, so you need to be a member now.

You may be thinking, "Why would a big company need me? Surely they can develop their own program to market."

Well, what they want is what anyone in their position wants: a potential money machine handed to them on a silver platter. If you can provide the full package - the program as well as some good marketing ideas for it - you will get very serious consideration... and maybe your first "Home Seller Assist" deal.

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