A little secret every marketing pro knows‏

Have you ever felt like you were gambling when you made a marketing move?

Maybe you took out an advertisement somewhere...or maybe you didn't because it felt too risky. You could write your ad, and pick a perfect spot to put it, but who knows if it would actually WORK? Would you make the money back that you spent?

Did you know that NOBODY knows the answer to this question right off the bat? Not even the most seasoned marketing experts. Of course, with experience comes a better ability to guess.

But there's a way to take the guesswork out of it. Once I learned about this, I simply haven't been able to not do it. And I've heard the same from countless marketers out there. Why gamble if you don't have to?

The answer? TEST your marketing.

Instead of just taking out one ad and seeing if it works...Takeout a few. And make them different. Then, measure the responses, and you'll be gathering hard, statistical information on what works and what doesn't.

It sounds simple, but once you get into it, you're on to the real power of marketing. You will learn so much from this, I promise. When it comes to email , one of the best things you can look at for learning purposes is how many of your emails were opened, based on a given subject line. After trying a few different subject lines and looking at the percentage that are opened, you will really hone your skills on how to write effective subject lines for a given situation.

The subject line is the most important feature of an email too-- if it isn't any good, the rest of the email won't even be read -- they never opened it!

Larry Potter
http://www.youtube.com/watch?v=ObVVfulxlBk
www.ATicketToWealth.com

Creating emails people want to open

How do you ensure people will actually open and read your emails?

The content for your email is of course, hugely important, and the structure of your email matters more than you might think.

If handled correctly, your email campaigns will deliver some fine benefits.

You'll get greater visibility, maintain and even improve your image, and beef up your email lists so your next campaign will have even greater success.

By doing this, people won't be able to help themselves; they'll want to open your emails and act on them (translation - they'll read then buy).