Attention-Grabbing Strategy #1: Name them.
Considering Buying a Home?
Mind Maps for Teachers
Actor's Disability Insurance
Attention-Grabbing Strategy #2: Mirror their itch.
Can't Get a Home Loan?
Rotten-Egg Water Odors?
Disorganized?
Attention-Grabbing Strategy #3: Arouse their curiosity.
Are You Credit Challenged?
Are You a Slacker Mom?
Copywriting Secret #19
Pique your prospect's interest, and you have a higher chance of getting him to read what you have to say. And that's the key to turning him into a full-fledged paying customer.
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